Posted by Team, 30th August 2018
STOKE CITY have renewed their partnership with Sports Management Company Global Image Sports for a further three years, the Club is delighted to announce.
Phase one of the project has seen the Potters develop an international presence in North America, via strategic partnerships with youth soccer organizations across the United States and Canada.
Over the past three years, members of the Club’s Academy coaching staff have regularly visited partner clubs in North America and the UK, offering an insight into the player development program of a leading Category 1 Academy and engaging with more than 20,000 young players and their families.
Phase two will see City identify key partner clubs in the US as they look to raise their profile on the other side of the Atlantic.
City Chief Executive Tony Scholes said: “The globalization of the game in recent years and in particular the growth in North America makes our association with Global Image Sports extremely important to us.
“We have already engaged with 25,000 affiliated youth soccer players and their families in North America and phase two of our partnership will see us look to identify key partner clubs in the US to deliver a platinum level service in return for Stoke City brand awareness and merchandise representation.”
The Potters’ Academy Director Gareth Jennings added: “We believe that the partnership with GIS is an integral part of our strategy to improve our recruitment and brand internationally. All of the programs delivered in North America have the same emphasis on doing things the same way we would here in Stoke-on-Trent at the Academy.
“We are looking forward to the next three years working with GIS. Further to the recruitment, and branding, we believe the partnership also develops our network and definitely develops valuable friendships in the in America.”
GIS Vice President Reis Williams commented: “We are honored to be working with the great people at Stoke City FC. We have developed some really good relationships over the past few years. Our aim now is to really kick on and develop Stoke City’s North American operation into one of the leading partnership programs here in North America.
“We believe in terms of the value Stoke City FC are able to provide to the players, coaches, and parents that make up our youth club partners here is second to none. The Club is committed to offering support and services to their partners that are not common practice in the youth soccer market today.”