Posted by Team, 26th April 2018
An exciting new partnership with Global Image Sports Inc (GIS) will see Premier League club Watford FC (Watford) explore overseas markets through a range of grassroots initiatives.
An initial three-year relationship will enable Watford and GIS to develop programmes and events in North America and parts of Asia.
The partnership will deviate from the conventional approach to youth soccer and instead focus upon establishing a grassroots presence that connects young players and their families to Watford. This unique approach will build interest in the club and increase its fanbase outside England.
Linked to this is a commitment to player and coach education that will embed youth soccer teams with Watford’s knowledge and connect them to their peers at the Hornets’ Academy in England. Ideally, this will pave the way for young players to have a genuine pathway into Watford’s youth setup.
Watford FC Commercial Director, Spencer Field said: “We are excited to be signing this partnership agreement today. The Club has enormous potential on the international scene but, as ever, we want to approach it a little differently.”
“In signing this agreement, we know that Chris McGuane (Academy Director) and his team will be able to create a fantastic environment for young footballers in the US and Asia. We also recognize this as a brilliant opportunity to grow our brand and International appeal. GIS have shared this vision throughout and this is why we have chosen them to be our partner”.
GIS Chief Executive Officer, James Abrahart said, “From the moment we met with Watford we knew this was a Club whose vision we wanted to be a part of. Being in such close proximity to London and having some of the best coaching available to young players makes this a Club with fantastic potential. All of us at GIS are very much looking forward to working alongside Spencer and Chris to grow this project. What we liked most was their desire to do things differently, focus on quality and put down a blueprint that we think has enormous potential in helping our young soccer players globally.”
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